No pass for you!

My Movie Pass idea had its merits, but my local theater didn’t seem to like it. Here’s the reply they sent me:

Film Companies (Fox, DreamWorks, Warner Brothers, Disney, etc.) do not
allow anything but payment per movie. The liability over the set amount of the pass would fall on the theatre chain, thus making a profit impossible.

All I can say is, they obviously don’t get it. Making profit is not impossible like they say; the key here is to find the sweet spot. A price high enough to afford the per-movie payment, yet reasonable enough that people would be willing to pay. This is like a buffet, you will lose money with some, you will earn money with some.

Posted by david at 7:59 am | Permalink |

Filed under Observations, Entertainment